INTERNATIONAL MODERN-ROCK BAND SIMPLE PLAN TO TAKE CENTRESTAGE AT MTV EXIT FREE CONCERT IN HANOI ON 26 MAY
DOCUMENTARY, YOUTH SESSIONS, AND ROADSHOW ALSO ANNOUNCED
3 APRIL 2012, HANOI: MTV EXIT (End Exploitation and Trafficking), today announced the return of the MTV EXIT campaign to Vietnam with a nation-wide initiative to combat human trafficking through a series of live events, TV programming and youth engagement activities. The flagship event will be a massive live concert at Hanoi’s My Dinh Stadium on 26 May featuring international modern-rock sensation, Simple Plan.
MTV EXIT is produced in partnership with the Government of Vietnam including the full support of the Ministry of Culture, Sports and Tourism (MOCST), the United States Agency for International Development (USAID), the Australian Government’s Agency for International Development (AusAID), and the Association of Southeast Asian Nations (ASEAN).
After performing to screaming fans across Asia (including Japan, China, and Singapore), this will be Simple Plan’s first-ever live performance in Vietnam. The band is currently on a sold-out European tour and has gained worldwide recognition, selling more than 7 million albums sold globally. Their success has led to Top 3 standing in Mexico, Brazil, Japan, and Canada, Top 10 in Hong Kong, Sweden, Austria, Switzerland, Australia, and Germany, and Top 20 in Spain, Finland, and France. The band’s recent hit singles, Summer Paradise and Jetlag, are part of an impressive lists of hits, including This Song Saved My Life, the first song ever written from hundreds of messages collected from fans via Twitter. The members of Simple Plan have also used their global popularity for good by starting the Simple Plan Foundation, which raises money for a variety of charities, including proceeds from the sale of the band’s single, Save you, which were distributed to various cancer charities.
“Over our career, it’s always been very important for us to get involved socially and support causes that are close to our hearts. We started the Simple Plan Foundation with the goal of helping young people in need,” said Chuck Comeau. “Teaming up with MTV EXIT to raise global awareness around the issue of human trafficking is exactly what our mission is all about. Human trafficking is a horrible crime with devastating consequences for so many young people and their families. We are proud to stand together with MTV EXIT and their partners in the fight against exploitation. We can’t wait to play in Vietnam for the first time and are looking forward to informing our fans on how they can get involved and help out.”
Also joining the line-up are top local artists to be announced soon, as well as details on how to obtain free tickets to the concert. The 26 May live concert follows the MTV EXIT’s 2010 concert tour in Vietnam, which saw 80,000 Vietnamese music fans attend four concerts across the country, including the massive event at My Dinh Stadium featuring K-pop sensation, Super Junior.
Human trafficking is a crime that affects 2.5 million people worldwide. Of those, more than half are living in or are from Asia and the Pacific. Often, the victims are young people who are guilty of nothing more than wanting a better life for themselves and their families.
In addition to the concert, MTV EXIT announced the new appointment of one of Vietnam’s leading pop stars, Mỹ Tâm as the new MTV EXIT Celebrity Ambassador to Vietnam, where she will host a new half-hour Vietnamese documentary film, Enslaved: An MTV EXIT Special. The documentary will give audiences a real and rare glimpse into human trafficking and exploitation in Vietnam, telling stories of human trafficking survivors and highlighting what everyone can do to help end this horrific crime. Enslaved: An MTV EXIT Special is currently in production and will premiere on Vietnam Television (VTV) and on MTV Vietnam channel in May 2012.
MTV EXIT is also hosting its first-ever multi-media exhibition on human trafficking as part of MTV EXIT Youth Sessions. This will give Vietnamese youth the opportunity to learn about human trafficking by interacting with the issue through different creative mediums. The exhibition is being developed in collaboration with leading Vietnamese artistic talents to showcase innovative ways of communicating this critical social issue. It will be segmented into a series of different spaces, such as video, music, installation, photography, and interactive activities to facilitate a dynamic learning experience. The Youth Sessions will also include a one day training workshop to empower and engage selected youth leaders aged 18 to 28 years old and challenge them to fight against human trafficking back to their local communities and run their own campaign activities. Approximately 20 of these youth leaders will then run their planned series of engagement activities at MTV EXIT’s anti-trafficking roadshows in at least 5 vulnerable provinces outside of Hanoi starting from the third quarter of 2012.